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AllFacebook Likes Lisa Buyer's Conference Panel with Dennis Yu- Talks about Facebook Local News Feeds

Press Releases   •   Jun 28, 2012 22:17 EDT

A picture is worth 1000 likes. That's the message for positive publicity, news feed optimzation and ROI on Facebook Pages according to the panel: Lisa Buyer, CEO, The Buyer Group Mike La Rotonda, co-CEO and founder, Votigo Elaine Mesker-Garcia, social media manager, Luby’s and Fuddruckers Restaurants Ben Pickering, CEO, Strutta Dennis Yu, CEO, BlitzLocal (moderator)

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Lisa Buyer Joins Experts for Social Media Web Conference and Certification

Press Releases   •   Apr 03, 2012 16:19 EDT

Social PR specialist Lisa Buyer joins 18 social media experts including Brian Carter, Lee Odden, Krista Neher and Alan K'necht as an instructor with Instant E-Training’s Social Media for Business WebConference & Certification Program from March 9 - April 13, 2012. Registration for the eight-week workshop is open at Social Media Training site. The workshop features 23 live online sessions and 19 social media marketing top authors and thought leaders, along with the social media certification program.

“Social media is still an evolving field, but there are tried and true fundamentals that can help you build a strong brand presence on Facebook, Google+, Twitter, LinkedIn and beyond to forward your online PR efforts,” says Lisa Buyer, CEO of The Buyer Grou p, a Fla.-based social PR agency offering consulting, speaking and educational training. “I am looking forward to the PR/Social strategy session , as well as being part of the Social Media Certification process.”

The online social media training workshop is aimed at corporate marketers, social media managers, job seekers, business owners, and anyone responsible for growing a business. Social Media for Business Web Conference & Certification provides an interactive learning environment through live video streaming, live chat, interactive Q&A, and over $1,000 in free bonus materials.

“Among marketers who include social media as part of their overall strategy, eMarketer 
reports 97 percent agree that it provides benefits and value to their business,” Lisa Buyer notes. “What’s more, 88% of those surveyed found that social media helps brand awareness. Social media also benefited marketers by allowing them to engage in dialogue and increase sales and partnerships. And a Wildfire Interactive survey revealed 41 percent of marketers said it helped reduce costs.”

Buyer is teaching the strategy session “Power of PR & Social Media" and is also be part of the Social Media Certification, meeting each week with small groups on assignments and coaching. Registration for the eight-week web confernece is open Social Media Training site. Speakers at the Social Media for Business Web Conference & Certification include:

Digital Leadership, Erik Qualman, Author of Socialnomics & Digital Leader 
Building Social Media Program In-House Chris Barger, Author of Social Media Strategist 
Creating Content Marketing Strategy, Lee Odden, Author of Optimize & CEO of TopRank Marketing 
Facebook Marketing, Brian Carter, Author of The Like Economy & Facebook Marketing 
Twitter Strategies for Success, Hollis Thomases, Author, Twitter Marketing: An Hour a Day 
Mastering Google+, Eric Enge, Author of The Art of SEO 
LinkedIn Strategies for Success, Neal Schaffer, Author of two books on LinkedIn Marketing 
ROI of Social Media, Marshall Sponder, Author of Social Media Analytics 
Return on Influence, Mark Schaefer & Megan Berry 
Power of PR & Social Media, Lisa Buyer, CEO of The Buyer Group

The Buyer Group offers professional consulting, implementation and educational services to businesses looking to capture the market via online strategies from a public relations perspective.

Resourceful, talented, energetic, intuitive, creative, hip, groundbreaking, spirited, strategic and fresh. That’s what you get at The Buyer Group. A powerhouse team dedicated to best position clients in the market place with positive press and best branding practices. Good search, better brands.

Instant eTraining's Online Social Media event gives big conference content with personalized interactive training from thought Social PR experts including Lisa Buyer. The 100% online format lets you watch (or rewatch) sessions any number of times and features 23 live online sessions and 19 social media marketing top authors and thought leaders, along with the social media certification program.

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Lisa Buyer will be teaching a workshop at Chicago SES 2011- The Leading Search & Social Marketing Event

News   •   Oct 03, 2011 07:19 EDT

Lisa Buyer will be teaching a workshop at Chicago SES. The conference offers 70+ sessions, intensive training workshops, and an expo floor packed with companies that can help you grow your business. While you're at it, network with peers and leading industry vendors. Programmed by the SES advisory board, you can be assured - SES content really is king!

Get Search Smart:

  • Learn how search engines rank web pages and optimize yours to out-rank competitors
  • Discover new methods of link building to keep your brand in front of your customers
  • Increase traffic via organic listings and avoid "spam" penalties
  • Optimize and rank better with pay-per-click campaigns
  • Improve user experience and increase conversions by testing and tuning landing pages
  • Track performance and maximize ROI using free and paid analytics software
  • Network with peers and experts to learn the latest tips and trends.

Marketers and search engine optimization professionals attend SES Chicago each year to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more.

Video taken from SES Conference & Expo Toronto 2010

Lisa Buyer will be teaching a workshop at Chicago SES. The conference offers 70+ sessions, intensive training workshops, and an expo floor packed with companies that can help you grow your business.

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The Buyer Group’s online public relations programs give clients more visibility and better online search results.

News   •   Oct 03, 2011 06:31 EDT

The Buyer Group’s online public relations programs give clients more visibility and better online search results.

Only public relations can deliver the brand promise to your audience with the persuasive power of unbiased credibility. At The Buyer Group, we practice the art of persuasion with pointed precision as part of your total business, sales and marketing plan. We dig for the facts, craft the right story or event, then leverage it to create news that is published in print, broadcast and online media outlets.

  • Traditional + Online Media Services
  • Online PR + SEO Strategies
  • Corporate Communications Programs
  • PR + SEO Consulting + Project Management

One of the most influential types of media is the Internet. 60 million Americans say that the Internet helped them make big decisions or negotiate their way through major episodes in their lives. Effective public relations programs should maximize this growing online editorial opportunity with search engine strategies.

While keeping with the old-school public relations concept of targeting traditional print, TV and broadcast media outlets; The Buyer Group also leverages the power and influence of online media outlets such as Social Media sites, Blogs, RSS Feeds, Google News, Yahoo News and MSN.

Social Media Facts and Stats

Blogging: 25 percent of journalists report regularly reading five or more blogs to research desired topics, and nearly 70 percent follow at least one blog regularly.
YouTube: More than a quarter (28 percent) of journalists visit a social media or networking sites at least once a week, while more than 44 percent visit at least once a month.
Yelp: Allows users to post reviews, photos and descriptive information and can become a top referring website
Google and Yahoo Profile Listings: Allows the company owner and other reviewers to post information about the company
Facebook: Created as an interface for social interaction where users join groups and share information between people with similar interests.
Digg: Is a way to classify and bookmark web content. It allows users to share important URL’s with others and together build a storehouse of knowledge about a particular subject.
WeeWorld: Social media also let’s you create your alter ego as an avatar. There are 21 million weemees to date – the company has grown 614 percent in the last 12 months.

The Buyer Group uses a blend of tactics to make your site more search engine friendly and your online presence more competitive. Our creative, persuasive and technical skills follow best practices that generates positive editorial coverage and improves natural search results , driving more qualified visitors to your site.

The Buyer Group uses press release distribution services crawled by Yahoo! News, Google News and other news sites across the Internet. Whether your goal is to build brand awareness, increase website traffic, generate sales leads or sell products online, we can help you:

  • Reach millions of Internet users directly
  • Generate positive editorial coverage
  • Create quality inbound links to your website
  • Raise the natural search engine ranking of your website
  • Build your reputation as an industry expert

Only public relations can deliver the brand promise to your audience with the persuasive power of unbiased credibility. At The Buyer Group, we practice the art of persuasion with pointed precision as part of your total business, sales and marketing plan.

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Social Media in the PR Strategy

News   •   Sep 01, 2011 06:32 EDT

Founded by Lisa Buyer, The Buyer Group is search engine savvy by design and leverages more than 15 years of award-winning talent and resources.

The Buyer Group bridges the power and influence of online media outlets such as social media sites, blogs, RSS feeds, Google News, Yahoo news and MSN/Bing. A recent study found that 89 percent of reporters/editors turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.

Social Media by the Numbers:

YouTube:

  • People are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 24 hours of video is uploaded to YouTube.
  • Second most popular search engine on earth after Google

Yelp:

  • As of June 2010, more than 33 million people visited Yelp in the past 30 days
  • Yelpers have written over 12 million local reviews, over 85% of them rating a business 3 stars or higher

Google Places and Yahoo Profile Listings:

  • Help customers find your business
  • Show photos, respond to reviews, offer coupons and more
  • Get insights to make better business decisions

Facebook:

  • More than 500 million active users
  • 50% of our active users log on to Facebook in any given day
  • Average user has 130 friends
  • People spend over 700 billion minutes per month on Facebook
  • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

Digg

  • Classify and bookmark web content. It allows users to share important URL’s with others and together build a storehouse of knowledge about a particular subject.
  • Has recently been redesigned and the new interface and functionality of the social news network focuses on the personalized news stream, “My News,” which shows stories dugg by users you choose to follow (similar to Twitter), rather than the most popular news

Twitter:

  • # of tweets, daily: 70 million
  • # of tweets, monthly: 2 billion
  • # of registered users: 145 million
  • # of account sign-ups, daily: 300,000

WeeWorld: Social media also lets you create your alter ego as an avatar. There are more than 33 million registered WeeMees on WeeWorld and partner sites such as AIM.

  • Fastest growing (+54%) virtual world among teens
  • High engagement with teens visiting the site at least once per week and spending more than 100 minutes each month
  • Top 3 virtual world in average time spent per visit
  • Top 10 teen site based on total unique US visitors

Virtual worlds are growing

  • Virtual worlds estimated to grow by 21% per year
  • Global virtual world users to reach 640M by 2015
  • Social media spending to hit $3.1B in 2014
  • Teen spending will reach $208.7B in 2011
  • Virtual goods market to reach 1.8B this year

LinkedIn:

  • LinkedIn has over 75 million members in over 200 countries.
  • A new member joins LinkedIn approximately every second, and about half of all members are outside the U.S.
  • Executives from all Fortune 500 companies are LinkedIn members.

The Buyer Group uses a blend of tactics to make your site more search engine friendly and your online presence more competitive. Our creative, persuasive and technical skills follow best practices that generate positive editorial coverage and improves natural search results, driving more qualified visitors to your site.

The Buyer Group is search engine savvy by design and leverages more than 15 years of award-winning talent and resources.

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Online Branding

News   •   Aug 11, 2011 06:36 EDT

The Buyer Group builds brand value with visual identity systems and online strategies including blog management and social media marketing. What is your branding strategy? We can help.

Branding starts with a visual system and flows through every customer (and employee) touchpoint. Everything – from your business cards to your business dress, from the way you answer your phone to the décor of your office, from the sales materials you leave with clients and prospects to your Web presence. Every touch point must reflect, reinforce and reiterate your core brand identity.

The Buyer Group merges traditional visual branding services with most relevant online branding solutions including:

  • Visual identity systems
  • Print + online branded design
  • Online reputation management and Search engine consulting
  • Project management + consulting

Your brand is your identity – the promise your organization makes to its customers with each and every interaction. This goes beyond a pretty web site and glossy brochures. The Buyer Group’s highly skilled team moves deeper into the analytics of reputation management to strengthen and solidify your company’s brand as it is represented in the media and on the Internet.

The Buyer Group understands the critical nature of creating a solid brand. We take branding beyond print by incorporating the power of online branding opportunities on search engines such as Google® and Yahoo! ®. Online branding means more than just a web site. Brands large and small are impacted by influential online media such as YouTube®.com, Google Video, Local Search, social media and consumer generated media (CGM) . The Buyer Group considers all new media opportunities when building effective branding programs. Find out how we can help your company design a brand or build on an existing brand.

The Buyer Group builds brand value with visual identity systems and online strategies including blog management and social media marketing. What is your branding strategy? We can help.

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SEO Consulting

News   •   Jul 22, 2011 06:38 EDT

The Buyer Group offers the latest online PR, SEO and SEM consulting and services.

Search. Click. Find. Your prospects are online looking for services and products you can supply. The Buyer Group’s online public relations and branding programs are designed to drive qualified visitors to your web site and enhance your online visibility. We help identify and match the best search engine strategies and resources for each client’s business goals and objectives.

Deciding on the best online strategies for your company can be confusing and overwhelming. The Buyer Group’s attends the industry’s leading search engine strategy conferences and partners with some of the best SEO/SEM agencies ensuring we stay on top of the latest trends and can weed through what works best for each client’s business goals.

Rely on our expertise, connections and resources to help navigate and direct complex SEO and SEM markets. We stay in tune with the internet marketing industry and use the knowledge to keep your interactive public relations and branding programs working in concert with the best matched search engine strategies and services

  • Search engine and user friendly web content
  • Landing page consulting and design services
  • Keywords and keyword phrases research
  • Reputation management
  • Web analytics to monitor success
  • Consumer generated media (CGM) strategies
  • Social media strategies
  • Pay per click campaign consulting

Do you want to explore the search engine strategies to enhance public relations and branding? Call for a free consultation.

The Buyer Group offers the latest online PR, SEO and SEM consulting and services.

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Lisa Buyer is navigating her fourth successful business venture-The Buyer Group. The difference is in the search. The spirited entrepreneur,... Show more

About The Buyer Group

Seo Savvy Public Relations, Social Media and Branding

Launched by Lisa Buyer in 2006, The Buyer Group is an interactive agency leveraging more than 20 years of public relations and branding expertise, talent and resources with today’s search engine strategies. The Buyer Group offers public relations and social media strategies designed to influence positive search results and maximize search engine optimization plans. Bridging the traditional foundation of public relations and marketing with today’s best practices of search and social; The Buyer Group brings the best of both media worlds to clients.